Tea Elixir / 2023
Featuring Park Soo Young, known by the stage name Joy – the Team's mission was to re-promote one of their most high-end skincare lines, Tea Elixir. My responsibilities included In-store design, lightboxes, comping, and providing art direction for retouching for all model and product visuals related to this campaign up to final release.
Photographer: Peter Ash Lee
Stylist: Hai Ihwa
Key Visuals
Secondary Visuals
Social
Landing Page
IG Story
In-store
Sephora
New Sephora Wall/1 Panel
Classic Sephora Wall/3 Panels
Columns
Shinsegae, Seoul
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