Tea Elixir / 2023

Featuring Park Soo Young, known by the stage name Joy – the Team's mission was to re-promote one of their most high-end skincare lines, Tea Elixir. My responsibilities included In-store design, lightboxes, comping, and providing art direction for retouching for all model and product visuals related to this campaign up to final release.

Photographer: Peter Ash Lee
Stylist: Hai Ihwa

Key Visuals

Secondary Visuals


Landing Page

IG Story



New Sephora Wall/1 Panel

Classic Sephora Wall/3 Panels


Shinsegae, Seoul

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Using Format