Parsons School of Design / Soy Limited Edition / 2023
In the fall of 2021, Fresh held a design competition with Parsons School of Design to give students the chance to design a 2023 limited-edition Soy Face Cleanser packaging to bring a fresh perspective to the original 1999 design. The creative team's task was to execute visuals that will enhance the look of this design, by Parsons student Sammi Shen. My responsibilities included concept development, shot lists, on-set creative direction assistance for the video shoot. I also provided art direction for retouching video and stills, up to final release.
Photographer: David Prince
Stylist: Suzy Kim
Key Visual
Video
Landing Page
Social
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