Rose Emulsion / 2023

One of the biggest product launches of 2023 at Fresh, the Team was tasked to conceptualize a 360 visual campaign to promote the sensoriality of Rose Emulsion and it's existing Rose Collection. My responsibilities included concepting, shot lists, on-set creative direction assistance for video and stills, In-store design, lightboxes. Post photoshoot, I comped all visuals related to this campaign and provided art direction for retouching up to final release.

Photographer: Travis Rathbone

Key Visuals

Secondary Visuals


Instagram Stories



New Sephora Wall/1 Panel

Classic Sephora Wall/3 Panels

Kitchen Table Unit

Ulta/Shelf Talker

Ladder Graphics

Window Design

Union Square, New York City

•    •    •

Using Format