Rose Emulsion / 2023
One of the biggest product launches of 2023 at Fresh, the Team was tasked to conceptualize a 360 visual campaign to promote the sensoriality of Rose Emulsion and it's existing Rose Collection. My responsibilities included concepting, shot lists, on-set creative direction assistance for video and stills, In-store design, lightboxes. Post photoshoot, I comped all visuals related to this campaign and provided art direction for retouching up to final release.
Photographer: Travis Rathbone
Key Visuals
Secondary Visuals
Social
Instagram Stories
In-store
Sephora
New Sephora Wall/1 Panel
Classic Sephora Wall/3 Panels
Kitchen Table Unit
Ulta/Shelf Talker
Ladder Graphics
Window Design
Union Square, New York City
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