High-end Fragrance / 2023

Worked directly with the Packaging and Marketing Team to identify photography style and treatment for Fresh's high-end fragrance collection of 6 scents launching in 2024. My responsibilities included executing photography mood boards for the management team, Photographer/Stylist selections, shot lists, on-set creative direction assistance for still photography. 

Photographer: Jong Hyup
Stylist: Chloe Daley

Packaging Photography

Petal Lust

Petal Lust

Packaging Design

Using Format